Search Engine Optimisation
Search engine optimisation (SEO) is the business of trying to get a web site listed as high as possible when people type a keyword or phrase into search engines such as Google. SEO is fast becoming one of the most important marketing activities for businesses. A web site that is listed high in the Organic Search Results, will in most cases, generate huger amounts of revenue.
SEO is a gradual process which concentrates on making a web site “search engine friendly”. Unlike paid listings, organic search engine results are essentially free.
Search Engine Optimisation is not rocket science. We follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of our clients' campaigns. Moreover, effective SEO is labour intensive and time consuming.
The best natural search engine optimisation campaigns integrate a number of SEO strategies. We include the folowing areas in all of our Search Engine Optimisation campaigns:
- Keyword Research
- Competitive Analysis
- Market Analysis
- On Site Optimisation
- Domain Names
- File Names
- Page Titles
- Image Titles
- Page Descriptions
- Heading and Sub Headings
- Search Engine Copywriting
- Link Building (Backlinks)
- Website Traffic (Analytics)
Our Search Engine Optimisation Service Includes:
- A fully managed search engine optimisation service
- A monthly progress report on your SEO campaign
- Fully researched keywords
- Analytics package
- Training where applicable